Relevant & compelling design


People research & technology insights is the launching pad for creative pattern recognition and ideation to uncover attitudes, unrealized needs and desirable outcomes. This then enables us to design complete and compelling designs that build brand equity by ensuring relevant innovation that resonates with the brand promise as well as meet and exceed customer expectations.
…more on process

The Madsen Zodiac Tympanometer designed for GN Otometrics is designed to be visually friendly and easy to use while providing efficient and ergonomic tool for the audiologist. Based on user and operator centric ethnographic research it provides both screening and diagnostic probes, graphic visualization of data and operator feedback as well as a integrated report printer with compact unit that is easy to clean.
For more information please visit the Zodiac website

GN Otometrics just released the Aurical fitting system for hearing assessment and hearing instrument fitting. The design project started with a multi-country ethnographic field research phase and multi-disciplinary pattern recognitions and vision workshop before the concept and design phases where initiated.

This allowed us to establish a shared understanding the users and their reality as well as a path forward. The solutions is a modular system allowing for easy integration into user workflows and environments as well as a design language reflecting a friendlier, easier, more contemporary and less clinical experience.
Have a look at GN Otometrics Aurical website

we only talk about 20% of the healing

The Danish foundation for the support of art and design, The Danish Arts Foundation, in 2010 asked for visions from 12 designers exploring how hospitals of the future could be improved. My contribution ‘Aurora Humana’ is a vision to use of intelligent and dynamic light and sound to induce healing experiences for patients, visitors and staff.

The central idea is that light and sound can influence us psychologically and physiologically as well modify our behavior. We have continued the development and are currently studying how to implemented the solutions at Rigshospitalet in Copenhagen.

flexFOCUS ultrasound systemIF 2010 Gold award and RedDot 2010 award

The flexFOCUS ultrasound imaging system designed for BK Medical was just awarded the prestigious iF 2010 Gold Award, the RedDot Award 2010 as well as the Japanese G-Award 2010. Through ethnographic studies, people driven innovation and design methods we created a completely new proposition and integrated solution, providing new user and patient experiences as well as improved productivity, ROI and ease of service. The system today consists of dedicated solutions for surgical, anesthesiology and urology with multiple form factors, installation solutions and interactions modes.
Please have a look at the BK Medical website…

I work for a very wide cross section of international organizations and design objects, interactions and complete solutions for very diverse range of users and businesses. Ranging from high volume consumer goods and telecommunication products to medical systems, the goal is always to create novel, consistent and complete solutions that make sense to users.
…more on consumer electronics
…more on telecom products
…more on enduser medico

The G250 and G100 worklights released a couple of years ago was designed to replace the original JO-EL Goliath lamp I designed in 1990. The new products not only updates both functionality and design of the original and much copied lamp, but adds a hole new set of features and benefits to this category of products.
…more on Goliath project

From business and product strategy to operational design implementation, I have years of international experience ready to help you succeed.
…more on strategic use of design methods

At the end of the day I believe that only through a multidisciplinary and iterative design process, centered around people and their deeper goals, can market success be achieved and a sustainable brand be built.
…more on tool set