Medical imaging

Defining and implementing a consistent and look & feel across multiple modalities and platforms is a big and complex issue in dealing with professional equipment because of the specific needs, environments and traditions of each.

Nowhere is this more so than in the medical world where needs, expectations and impressions of many very different different groups must be addressed and solved in a way that help instantiate the brand promise and creates valuable and compelling experiences at every level from the manager to the doctors, nurses, patients and dependents.

Ultrasound imaging systems designed for Philips Medical aim to alleviate patient anxiety and operator discomfort, while integrating and instantiating the larger brand promise and creating an innovative, cost effective and friendly new product.

Philips ultrasound system

Special focus on the user and operator experience in the ultrasound system lead to improved work flow and ergonomics and less complex visual aesthetics that positively effects all the interested parties. Especially the operator comfort was a key concern as research showed that almost all sonograpers experience discomfort or pain during an exam because of the arkward ergonomics of traditional ultrasound systems.

Ultrasound system control panel

Nuclear imaging solutions like the combination spect-ct also for Philips Medical enables innovative new treatments, are big, complex, intimidating and very scary experiences. Most of the design effort was invested in creating experiences to reassure and alleviate the already high stress of the situation and their ailment.

Philips spect-ct system

As often the case, the design of medical system become an integral part of the procedure it self, when by careful and user centered design it is made less intimidating, scary and impersonal, and the patient and dependents gain a more positive experience. To the service provider and the attending staff it’s equally valuable as it can lowers their workload by allowing faster and less error prone procedures and freeing valuable time to focus on patients.


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